Source: ARK Disrupt Issue 105: December 24th, 2017 Follow @msamyARK on Twitter

Led by former executives from DNA sequencing powerhouse, Illumina ILMN, Luna DNA is harnessing the power of blockchain technology to incentivize individuals to contribute their DNA and medical history to a distributed database. Hosted on Ethereum’s blockchain, Luna DNA rewards data contributors with Luna Coins and partial ownership of the genomic database.

In general, blockchain technology creates a low-friction way to incentivize data-sharing while allowing the decentralized ownership of data, offering both privacy and trust. Specifically, in the case of Luna, once it collects a critical mass of anonymous genomic data, pharmaceutical companies will be able to query similarities and differences among patient cohorts and surface new therapeutic leads, paying for the information with Luna Coins, as shown below.

Luna DNA is planning a token sale totaling $40-50 million sometime during the first quarter of 2018. ARK will be paying close attention to this important convergence between health care and technology.

image depicting routing of information and Luna Coins

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Fred Pye

Frederick T. Pye


Frederick T. Pye is the Chairman, Chief Executive Officer and Director of 3iQ Corp. He is also the Chairman and Director of 3iQ Digital Holdings Inc. Mr. Pye is recognized for creating and promoting creative and unique investment products for the investment industry.

Mr. Pye has managed private client portfolios with Landry Investment Management and various other investment dealers. Prior to this Mr. Pye was Founder, President & Chief Executive Officer of Argentum Management and Research Corporation, a company dedicated to managing and distributing quantitative investment portfolios including the first long-short mutual fund in Canada.

He was also Senior Vice-President and National Sales Manager of Fidelity Investments Canada and an integral part of the team that saw assets rise from $80 million to over $7.5 billion in assets under management during his tenure. He also held various positions with Guardian Trust Company, which listed the first Gold, Silver and Platinum Certificates on the Montreal Exchange.

Mr. Pye obtained a Masters in Business Administration from Concordia University.